PPS PORTFOLIO IBCP
Digital Marketing
Recently, I and my peers have taken up an internship regarding digital marketing in 8 Views, a marketing agency. There were multiple situations where I have applied the knowledge I have gained in the PPS activities so far.
Practical Application of PPS
Throughout my internship at 8views, I've had ample opportunities to apply key personal and professional skills (PPS) in real-world scenarios, shaping my professional growth and competence in the field of digital marketing. Here's how I applied PPS:
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Market Research and Analysis: Conducted in-depth research on client companies like Dermiq Clinic and Kims Sunshine Hospital, utilizing tools such as the Ansoff Matrix and competitive analysis.
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Digital Marketing Content Development: Collaborated with the creative team to craft content for clients like Booster Water, balancing creativity with strategic objectives while adhering to brand guidelines.
Moreover, my role in client engagement and communication showcased my interpersonal skills. Here's how I applied PPS
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Client Engagement and Communication: Conducted interviews and questionnaires with clients, employing active listening techniques and adapting communication styles to suit individual preferences.
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Market Research and Trend Analysis: Researched real estate trends in booming areas of Hyderabad, leveraging online resources and expert insights to stay informed.
In conclusion, my internship at 8views provided ample opportunities to apply and refine key personal and professional skills in a dynamic and challenging environment. From market research and analysis to digital marketing content development and client communication, each aspect of my internship contributed to my growth and readiness for future endeavours in digital marketing and beyond.
